01.Tech/ Web-development

SEO agency for  effective  search engine optimization

The purpose of SEO is to make your website visible to the target audience by ranking high on Google and other search engines.

To create a user-friendly experience, which is also ranked by search engines, we work with search engine optimization on several fronts: Technically, On Page and Off Page.

Search Engine Optimization

SEO agency, yes! But what does SEO mean?

Search Engine Optimization, i.e. search engine optimization, briefly involves optimizing a website both technically and in terms of content in order to appear high in Google’s search results.

Today, Google is by far the most important search engine and there are hundreds of factors that affect a website’s ranking. Many factors are known, but not all and they also have different impact and importance. The pages that are perceived to fit the current search best at the moment rank higher and those that do not, for obvious reasons, end up lower in the results.

It is also important to bear in mind that the ranking often goes up and down over time, which means that search engine optimization is not a one-time effort but a continuous strategic work over time.

Why SEO?

Here are 6 strong reasons why search engine optimization should play a central role in your digital marketing.

01. You are visible when searching on Google. Properly optimized, your website ends up higher in Google’s search results with more organic traffic as a result.

03. Increased brand awareness. With good SEO, your visibility increases and the opportunity to become top of mind with the target group.

05. Measurable results. It’s easy to see which keywords and phrases generate leads and conversion.

02. The buying journey starts on Google. Today, a majority of consumers begin their buying journey with a Google search.

04. You are visible when searching on Google. Properly optimized, your website ends up higher in Google’s search results with more organic traffic as a result.

06. You are visible when searching on Google. Properly optimized, your website ends up higher in Google’s search results with more organic traffic as a result.

Technical SEO

Technical SEO is the heart of your search engine optimization

Technical SEO is about how your website is structured and how well it meets Google’s user experience requirements. Optimized code is critical to ranking higher on Google. We make sure your website is fast, easy to navigate and optimized for mobile users, which is essential to maintaining a fiery and long-lasting love affair with Google.

We optimize your website’s performance

We dive deep into your website’s structure to identify and fix any technical flaws. This includes optimizing load times, ensuring the site is mobile friendly and accessible to all users. By optimizing these factors, we ensure that your website is not only friendly to search engines like Google, but also to your visitors.

CodiCove

Combining SEO expertise with creativity, we create content that engages, informs and converts.

On page SEO

On page SEO – focus on content

Content-driven search engine optimization focuses on the actual content of your website: 
texts , images , videos and links. Using relevant keywords and phrases is important, but so is creating engaging and descriptive content. Our copywriters write search engine optimized texts, and our content team produces professional, good content tailored to optimize your digital presence.

Custom strategies for visibility on Google

We understand that every business is unique. That’s why we offer customized SEO strategies that are specifically tailored to meet your unique business goals and needs. We work closely with you to create a customized plan that takes your visibility on Google to the next level.

Measurable results and continuous SEO optimization

We work with full transparency and measurable results. Through continuous monitoring and data analysis , we ensure that your strategy is constantly developed and improved. We analyze traffic, user behavior and conversion rates to ensure that your search engine optimization investment yields the best possible return.

Off page SEO

Gain Google’s trust with Off page SEO

Off page SEO is efforts that are made outside the own website. This is a lot about raising the authority of the website, as reputable websites that are considered trustworthy often rank better on search engines like Google.

The right links increase the ranking on Google

The most important part of Off page SEO is link building, i.e. links you get from other web pages. The stronger the domains that link to you, the better. Unfortunately, the reverse is also true: Backlinks from web pages that Google considers to be of low quality can lower your page’s ranking. We help you get rid of these toxic links so that your website’s ranking potential is not reduced.

Search engine optimization and content is the big winner in the long run

To quickly create quality traffic to your website, we recommend Google Ads . In the medium term, social media advertising is interesting. In the long term, quality content and good SEO are always the big winners, but you have to be patient because the effect is not immediate. A well-balanced combination of search engine optimization, Google Ads and Paid Social is often the best solution.

Frequently asked questions related to search engine optimization

The UX designer is the one who makes sure that everything feels smooth and easy when you use digital products such as a website, webshop or an app. It’s not just about it looking nice, but that you as a user should easily find what you need and do what you want without unnecessary hassle.
A User Experience Designer dives into the user’s needs, tests ideas and hones in on the details until everything simply falls into place. A bit like a director for the user experience, but with screens instead of screens. Sometimes a UX designer may also have to work as a UX researcher to gain a deeper understanding of the users’ needs and behaviors and thus guide the user through the experience.

We start all assignments by doing an in-depth analysis where we measure all the parts that are decisive for how well your website ranks on the search engines. This analysis is the basis for further work and thus determines the cost. An analysis costs SEK 5,000.

No serious SEO agencies can offer guarantees of specific ranking on Google because the Google algorithms are constantly changing.

Of course we have a glossary!
Alt text
Descriptive text used to indicate the content of an image on a web page. Important for both accessibility and SEO because search engines cannot read images but can read alt texts.
Backlinks
Links from other websites pointing to your website. High-quality backlinks can improve your website’s authority and search engine rankings.
Bounce rate
The percentage of visitors who leave a website after visiting only one page. A high bounce rate can indicate problems with the page’s relevance or user experience.
Canonical tags
HTML tags used to indicate the original version of a page when there are multiple pages with similar or duplicate content. This helps avoid duplicate content issues and improves SEO.
Toxic links
Links from low-quality or spam sites can hurt a site’s ranking. It is important to identify and remove toxic links to maintain a decent link profile.
H1 tag
HTML tag used to mark the main heading of a page. The H1 tag is important for both SEO and user experience as it provides a clear indication of the page’s content.
Meta description
A brief description of the page’s content that appears under the page title in search engine results. A well-written meta description can increase the click-through rate and improve the page’s ranking.
Keyword
Words or phrases that describe the content of a web page and that users are likely to search for. Keywords are central to SEO strategy because they help search engines understand and rank page content.
Organic traffic
Traffic coming to your website through non-paid search results. Organic traffic is an important target for SEO because it usually consists of users who are actively searching for information or services that your website offers.
Page speed
How fast a web page loads. Page speed is an important ranking factor because users and search engines prefer faster pages. With 
Google’s PageSpeed ​​Insights, you can quickly check how your website loads.
Search Engine Friendly URL
A URL that is easy to read and understand for both users and search engines. A search engine friendly URL often includes keywords and is structured in a logical way.
Search intent
The user’s intent behind a search query. Understanding and optimizing for search intent is critical to creating content that meets user needs and improves page rankings.
XML sitemap
A file that lists all the pages on a website and helps search engines find and index them.

01. Web-development

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Mukarram Zargar
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